THE CASH FLOW

Cash flow is the inflow and outflow of money within a business. It is the net amount of cash and cash-equivalents moving into and out of a company. Positive cash flow indicates that a company's liquid assets are increasing, which means it has the ability to pay its bills, invest in growth, and return money to shareholders. Negative cash flow, on the other hand, means a company is struggling to generate enough cash to cover its expenses.